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AI can be confusing. And biased. And ugly as f***. 

My workshops help you to become better with Gen AI – based on visual competence and a designers perspective.



Forget the AI Marketing bros with their one-size-fits-all solutions. The world doesn’t need more ugly and sexist AI imagery or another bland Sref Code or ChatGPT Cheat Sheat. It needs people who are building up AI literacy. Creatives using these tools responsible, with curiosity, contextual and visual competence – and a criticial eye.

I’m here to show you how to navigate the brave new world of Gen AI with style, providing you with tips, tricks, and design-based frameworks and exercises that won't just make your work better, but might just save our visual landscape from the AI apocalypse. 

As an art director and designer I understand the needs of people in the creative industries. A theoretical base understanding about functionality, possibilities, limitations and legal & ethical pitfalls of the AI technology are important. And so is the practical knowledge about different AI models, prompt structures and parameters. It’s about time to bring the craft of design into the new tools. I can’t wait to get you prompting.



What?


-> Understanding the Basics
-> Learning by doing & experimenting
-> Exploring the new creative playgrounds
-> Combining AI Workflows

How?


-> Enthusiastic, Critical, Professional
-> Long, Medium, Short Formats
-> Deutsch or English

For?


-> designers
-> creative professionals
-> photographers
-> photographers
-> teachers (art education)
-> anyone who is curious and wants to work creatively with AI tools

Why Grit?


-> Creative Professional & AI Professional 
-> Real AI work on a daily basis
-> Teaching Gen AI since 2022 (universities, creative agencies, design studios, conferences, private trainings)  
-> AI Scout of the Digital Counsil, Zurich University of the Arts (ZHdK)
-> MA Design, Trends & Identity, Zurich University of the Arts (ZHdK), 2021/22
    Thesis “Augmented Creativity – AI in the Creative Economies”
-> Member of the Art Directors Club Switzerland & the ADC Europe
-> Art Director & Designer 2002-present
-> Diploma, Communication Design & Art Direction, 2002



Coming soon:
Visual Literacy

-> Join Waitlist
Du lernst

-> Vermittlung von Bildkompetenzen in Zeiten von KI
-> Diversität und Wahrnehmung von Stereotypen und Biases
-> Quality vs Quantity
-> Praktische Tipps zum besseren Umgang mit den aktuellen visuellen Herausforderungen
-> KuratierenDauer:

-> 2 StundenPreis

-> Get in touchReferenzen

-> Hello 50:50 World
-> ZHdK Minor Visual Literacy
-> HWZ diverse CAS



NEU:
Analog meets Generativ


Gemeinsam mit Ramona GschwendDu lernst

-> Kreativen Umgang mit KI
-> Visuelles Remixen
-> Analoges Arbeiten mit verschiedenen Materialien wie Papier, Ton, Farbe, Foto
-> Praktische Anwendung verschiedener AI Tools aus den Bereichen Bild & Video
-> Kuratieren
Dauer:

-> 1 day or 2.5 days
Preis

-> Get in touchReferenzen

-> ZHdK Summer School 24 (ausgebucht)
-> ZHdK Winter School 25 (coming soon)



Experimental AI Learning Lab

Du lernst:

-> Deep Dive Gen AI
-> Wie funktionieren Text und Bild KIs?
-> Herausforderungen und Limitationen
-> Ethische und legale Challenges 
-> Praktische Anwendung verschiedener AI Tools aus den Bereichen Text, Bild & Video
-> Beispiel Workflows
Dauer:

-> 1 day or 2.5 days
Preis

-> Get in touchReferenzen

-> Hochschule der Künste Bern (HKB) Winter & Summer School 
-> ZHdK CAS Digital Lehr & Lernkulturen
-> AI Encounter 2023 & 2024
-> Mediamatiker EFD
-> ZHdK MA Design Workshop
-> HWZ Ad School
-> Victorinox Design Team
-> Swisscom Creative Team
-> Coop Content Team
-> Riposa Marketing Team
-> HSLU Marketing Team


Midjourney for Creatives

Du lernst:

-> Deep Dive Midjourney
-> Wie funktionieren Diffusionsmodelle?
-> Herausforderungen und Limitationen
-> Ethische und legale Challenges 
-> Basics (Kommandos, Parameter, Token, Promptstruktur, Styles)
-> Advanced (Style Refs, Character Refs, Consistent Styles, Tune, Multiprompts)
-> Beispiel Workflows
Dauer:

-> 4 Stunden oder 1 Tag
Preis

-> Get in touchReferenzen

-> TBWA Zürich, Ammarkt St. Gallen, erdmannpeisker Biel, BOLD Bern, By Karb
-> Uni Zürich Kommunikationsteam
-> ADC Switzerland

Intro 
Generative KI

Du lernst:

-> Wie funktionieren Text und Bild KIs?
-> Herausforderungen und Limitationen
-> Ethische und legale Challenges 
-> Basis Prompt-Framework
-> Praktische Übungen im Bereich Text KI, Sneak Peak Praxis Bild
-> Beispiel Workflows
Dauer:

-> 3 to 4 Stunden
Preis

-> Get in touchReferenzen

-> riposa, TBWA, Brave Agency, MRBP Zürich, Motorex Langenthal, Kreis Vier Basel, Emil Frey AG
-> ZHdK AI Encounter
-> ZHdK Diverse Interne Weiterbildungen
-> Museum für Gestaltung
-> PR Verband Zürich
-> HWZ CAS Brand Leadership & Strategisches Kommunikations- Management
 

Short Inputs GenAI

Du lernst:

-> Short Dive Gen AI
-> Wie funktionieren Text und Bild KIs?
-> Herausforderungen und Limitationen
-> Ethische und legale Challenges 
-> Tipps/Übersicht Best of AI Tools

Keynotes
-> Thema nach Absprache, Bereich: KI & Kreativiät, Kreative Exploration, Mehr als Effizienz Dauer:

-> 30 min–120 min
Preis

-> Ab CHF 1200.–
-> Ab CHF 3000.– (Keynotes)
Special Prices for Education
-> Get in touch
Referenzen

-> Fachhochschule Ostschweiz, HSGYM Hochschultag, ZHdK diverse, Focal Conference Bern, Uni Basel, Schweizer Werkbund, Sektion Aarau, Digital Arts Zurich, Women in Tech Conference, Technorama Winterthur, Stadt Zürich, Erwachsenenbildung Schwyz, Senler Media, Salz & Water, Foundry Berlin, Peter Schmidt Group, Leadings Swiss Agencies