No briefs here. Just curiosity, serendipity and play. Following ideas wherever they decide to go.
Working in a semantic "flow" with an AI agent, the process iteratively translated raw textures into semi-transparency, tested material pairings of aluminum and yellow accents, and ultimately scaled the concept into highly functional office solutions. It is design driven not by traditional drafting, but by continuous, structured dialogue.
A self-initiated AI exploration, the project investigates how generative tools can become part of an early spatial design process.
What started as generative, abstract experiments evolved into monumental textile formats. By moving these images from a screen into the vast industrial space of Collini Hohenems, the context shifts entirely.
The installation acts as a counterweight to the endless stream of AI content. It transforms a fleeting digital moment into a bounded, physical experience. Each flag is an invitation to slow down, shifting from the habit of scrolling and swiping to deliberate looking and sensing.
Walking between these color fields creates a space where technology creates resonance rather than noise. It is an attempt to distill digital abundance into visual poetry.
with Support from “Schweizer Botschaft Wien”
The work consists of three parts.
1. Image Matrix:
Two original images of the classics were systematically visually remixed in varying proportions. This methodical approach explores how AI systems capture and recombine formal elements of design classics. The matrix-style presentation visualises the transitions and transformations between the iconic original works.
2. Image Flood Wall:
LLMs served as conceptual sparring partners in the analysis of design classics. Under the guidance of human creative direction they developed and optimised prompts for new designs and concepts. With the help of various image AI models, this resulted in a multitude of new visual interpretations that demonstrate the creative potential, but also the limitations, of AI technology.
3. Video:
Unexpected errors and misunderstandings by the AI when combining the Rex peeler with Sophie Taeuber-Arp's marionette "King Stag" were the starting point for another aesthetic experiment. Through the use of video AI, these apparent flaws were transformed into moving images of Dadaist poetry.
(till February 2026)
HYPERSIMULACRUM poses questions about perception, the meaning of authenticity – and the role of design in the age of simulation. The work is not a critique from the outside, but a questioning from within: What remains of the image when the feeling is more real than reality itself?
AI-generated. Does not depict real persons, places or events.
Images Exhibition: Lennart Fritze (@el.licht)
_Zurich City Posters
I’m more and more interested in bringing generative results back into the real world.