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I’m an award-winning Art Director, specialized in AI style explorations & AI consulting.


My work is mostly located at the ideation phase of the creative process. I highly respect other creatives such as illustrators, photographers or 3D artists and I see my work as a guide for possible visual directions in the design development. 

Driven by curiosity and the sheer joy of creating I like to explore new creative playgrounds and possibilities. This works best with like minded people.

What I do:

-> Style Explorations
-> Style Frames (in support of 3D pipelines)
-> Look Developments
-> Visual explorations of thematic fields
-> AI Consulting / Brainpicking What I don’t do:

-> Recreating stock images 
-> Pure implementation of existing concepts
-> Work for free
-> Work with assholes

Studios, agencies, organisations and people I worked with: 
Saatchi & Saatchi Zurich, Manuel Flurin Hendry, Prolog 7, Field.io, Unicef Switzerland & Liechtenstein, Farner Branding, Zurich University of the Arts (ZHdK), Family Agency, ADC Switzerland, Ruf Lanz, LOEV, Stadt Zürich, Doyennes, Foundry Berlin, Ground, HWZ, Brave Agency …

Most of my work in this stage is under confidentiality agreements/NDAs. 
More AI design research examples on the ->Playground


Scalable Storytelling 
Research Project with Field.io (2024)

Exploration of how generative technology can establish visual identity systems for brand storytelling.

Full case study and credits:
https://field.io/explorations/scalable-storytelling






OVO Energy Forecast with Field.io (2023)


FIELD.IO’s Energy Forecast utilised AI to offer live insights into Britain’s energy consumption habits. Showcased at Euston station in London for three months, this project aimed to educate commuters on adopting greener habits and reducing carbon emissions.

Full case study & credits: 
https://field.io/work/ovo-energy-forecast



ZHdK “Large Language Models in the Performing Arts” Conference Key Visual (2024)




Modulør Magazin, Special Issue “Draussen”, 10 seitige Bildstrecke “New Materialism”,  (2024)





Design Research, Workshop Flexible Coding Systems, with Dr. Martin Lorenz and Tim Rodenbröker (2024)




Haus zum Falken (Axa), 
Farner Branding
(2023) _At the beginning of December 2023, the foundation stone was laid for the new “Haus zum Falken” in Zurich, designed by architect Santiago Calatrava. 

I was invited to contribute a series of 60 synthetic media artworks to the time capsule. These combine the essential characteristics of Santiago Calatrava’s design with the diverse perspectives of the city and its inhabitants. 

The generative process of creation results in ever-changing patterns that combine complexity and fluidity. Each image is more than a snapshot; it is a window to countless possible future realities of the “Haus zum Falken” and thus to the entire development of the city of Zurich.



Design Research, Al Mulinetto Winery (2022)




AI Style Explorations, Client Work (2023)


Theatre Play Concept Explorations, Client Work (2024)





AI Brand Portrait Explorations, Client Work (2024)






Swiss Visual Narratives, Brave Agency (2024)






“This Zürcher doesn’t not exist”, Lecture & AI Sample Imagery Brand Guidelines, City of Zurich (2023)



“In Motion”, AI Imagery, Client Work (2023)





Grusskarten für sterbende und todkranke Menschen (2023)
Collaboration mit finally.design, Bitten Stetter & Ruth Schweikert





NetZHdK, 
Graduation Card & Limited Edition Poster (2023)




Tender Digitality Book, Slanted (2024)





Zett Magazin (2023)